MARKETING CHANNEL ANALYSIS OF SKIPJACK TUNA (EUTHYNNUS AFFINIS) AT THE TENAU COASTAL FISHING PORT, KUPANG CITY
DOI:
https://doi.org/10.30872/ph4cvx76Keywords:
Skipjack Tuna, Marketing Channel, Marketing Cost, Marketing Margin, , Marketing EfficiencyAbstract
This study aims to analyze the marketing channels of skipjack tuna (Euthynnus affinis) at the Coastal Fishing Port (PPP) Tenau, Kupang City. The research focuses on identifying the types of marketing channels, marketing costs, marketing margins, and the efficiency of marketing. The study employs both qualitative and quantitative descriptive methods, with data collected through observation, interviews, questionnaires, and documentation. The sample consists of 54 respondents, including fishermen, collecting traders, and retail traders. The results indicate that during the high fishing season, there are two types of marketing channels: (1) Fishermen → Retailers → Consumers, and (2) Fishermen → Collecting Traders → Retailers → Consumers. During the low fishing season, only one channel is found: Fishermen → Collecting Traders → Retailers → Consumers. The marketing cost for Channel I is IDR 162.000, while for Channel II it is IDR 346.896. The highest marketing margin is found in the low season, particularly in Channel II. Based on efficiency calculations, all marketing channels show an efficiency value below 50%, indicating that the marketing of skipjack tuna at PPP Tenau is relatively efficient.
Downloads
References
DAFTAR PUSTAKA
Arni, Y. F., Edo, S. R., & Bulan, M. T. (2025). Saluran pemasaran ikan cakalang (Katsuwonus Pelamis) dipangkalan pendaratan ikan Oeba Kota Kupang Nusa Tenggara Timur. Prosiding Seminar Nasional Kontribusi Vokasi, 2, 76-80.
Mendario, S., & Bulan, M. T. (2025). Efisiensi saluran pemasaran ikan tongkol hasil tangkapan nelayan di Pangkalan Pendaratan Ikan Oeba Kota Kupang. Jurnal Pembangunan Perikanan dan Agribisnis, 12(1), 31–37. https://doi.org/10.30872/jppa.v12i1.346.
Maria Yesidora Sirene, Melkianus Teddison Bulan, & Ihsan Sanggar Rahman. (2025). Analisis saluran rantai pasok ikan tembang kering di kampung nelayan kelurahan Oesapa kecamatan Kelapa Lima Nusa Tenggara Timur. JPPA: Jurnal Pembangunan Perikanan dan Agribisnis, 12(2), 68-77. https://doi.org/10.30872/sgeqjf67.
Mufrihah, L., Triarso, 1., & Kurohman, F. (2019). Sistem dan efisiensi pemasaran ikan tongkol (Euthynnus Affinix) di Kabupaten Cilacap, Jawa Tengah. Journal of Fisheries Resources Utilization Management and Technology, 8(1), 01-09.
Nahumury, A. M., & Manuhuttu, F. (2019). Analysis of channels and marketing efficiency of local fisheries in Merauke. International Journal of Mechanical Engineering and Technology, 10(3), 766-772.
Nuriati, N. K. (2018). Analisis efisiensi saluran pemasaran ikan tongkol hasil tangkapan nelayan di Desa Seraya Timur Kecamatan Karangasem. Jurnal Pendidikan Ekonomi Undiksha, 10(2), 512-522. https://doi.org/10.23887/jjpe.v10i2.20096.
Pingki Mega Pratiwi, Fefi Nurdiana Widjayanti, & Saptya Prawitasari. (2022). Efisiensi dan strategi pemasaran usaha pembenihan ikan nila (Oreochromis Niloticus) di Balai Benih Ikan Rambigundam. J U R N A L A G R I B E S T, 5(2), 1-15.
Soekartawi. (2016). Analisis Usahatani. Jakarta: Universitas Indonesia (UI-Press).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pembangunan Perikanan dan Agribisnis Published by Faculty of Fisheries and Marine Affairs, University of Mulawarman and This work is licensed under a 