Marketing Analysis of Siamese Catfish (Pangasius hypophtalmus) in the Karya Keluarga Joint Business Group in Sungai Kapih Village Samarinda
DOI:
https://doi.org/10.30872/jppa.v10i2.226Abstract
The study aimed to determine marketing channels, margins, marketing profits, farmer's share, and marketing functions of Siamese catfish (Pangasius hypophtalmus) in Sungai Kapih Village, Samarinda City. The research was carried out from October 2021 to August 2022 at the Karya Keluarga Joint Business Group in Sungai Kapih Village, Samarinda City. The samples used in this study were 10 fishermen members of the Karya Keluarga Joint Business Group and 2 Siamese catfish middlemen. The sampling method used purposive sampling, census, and snowball sampling. The results showed that the marketing channel of siamese catfish formed in Sungai Kapih Village only consisted of one marketing channel pattern, namely the second level marketing channel (2) consisting of fishermen, local collector, and retailer. The total marketing margin obtained is Rp. 15,000/kg. The total marketing profit obtained is Rp. 12,910.87/kg. The farmer's share value obtained is 70% classified as efficient marketing. The marketing functions carried out by each marketing agency are the exchange function, the physical function, and the facility function.
Downloads
References
Abidin, Z., Nuddin Harahab, dan Lina Asmarawati. 2017. Pemasaran Hasil Perikanan. UB Press. Malang.
Anindita R, Baladina N. 2017. Pemasaran Produk Pertanian. Yogyakarta (ID):Penerbit Andi.
Asmarantaka R.W. 2012. Pemasaran Agribisnis (Agrimarketing). Institut Pertanian Bogor. Bogor.
Domiah, A. 2016. Analisis Saluran dan Efisiensi Pemasaran Industri Perikanan Tangkap Tuna Skala Kecil di Kota Bitung. Skripsi. Program Studi Agribisnis Fakultas Pertanian Universitas Jember.
Handayani, S.M dan I. Nurlaila. 2011. Analisis Pemasaran Susu Segar di Kabupaten Klaten. Jurnal Sains Peternakan Vol. 9 (1).
Khairushubhi A, Wijayanto D, Hapsari TD. 2017. Analisis value chain komoditas ikan teri (Stolephorus sp) yang berpangkalan di TPI Tasik Agung, Rembang, Jawa Tengah. Journal of Fisheries Utilization Management and Technology. 6(4):40-48.
Pane, D. N., 2018. Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Teh Botol Sosro (Studi Kasus Konsumen Alfamart Cabang Ayahanda). Jurnal Manajemen Tools, 9(1), 13-25.
Purba Syafira Fidzrina. 2018. Analisis Pemasaran Ikan Mas (Cyprinus Carpio)(Studi Kasus: Desa Lau Barus, Kecamatan S.T.M Hilir, Kabupaten Deli Serdang). Skripsi. Universitas Muhammadiyah Sumatra Utara. (Tidak untuk dipublikasikan). Medan.
Riswandi, Iwan, D. dan Oktariza, Wawan. 2015. Analisis Margin dan Efisiensi Pemasaran Ikan Bandeng dan Ikan Tongkol di DKI Jakarta. Jurnal Sains Terapan Edisi V Vol-5 (1): 60-73.
Selan, Dance & Nubatonis, Agustinus. (2016). Margin Pemasaran Ikan di Kecamatan Insana Utara Kabupaten Timor Tengah Utara. AGRIMOR. 1. 63-64. 10.32938/ag.v1i03.264.
Downloads
Published
Issue
Section
License
Copyright (c) 1970 Jurnal Pembangunan Perikanan dan Agribisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pembangunan Perikanan dan Agribisnis Published by Faculty of Fisheries and Marine Affairs, University of Mulawarman and This work is licensed under a 