Jurnal Pembangunan Perikanan dan Agribisnis
type: channel
description: Journal title Jurnal Pembangunan Perikanan dan Agribisnis Initials JPPA Abbreviation JPPA Frequency Twice per year DOI Prefix 10.30872 by Crossref Print ISSN 2339-1324 Online ISSN 2829-9159 Editor-in-chief Etik sulistiowati Ningsih Publisher University Of Mulawarman Organizer Faculty Of Fisheries and Marine Affairs This journal contains scientific writings in the form of research results and review articles from students, lecturers and researchers in the field of fisheries and agribusiness development both from within and from outside the Department of Fisheries Socio-Economics, Faculty of Fisheries and Marine Affairs, University of Mulawarman. Nationally Accredited SINTA 5 by Director General of Higher Education, Research and Technology Number 177/E/KPT/2024 <img src="[binary]" />
publisher: 2339-1324
language: en
publication name: Jurnal Pembangunan Perikanan dan Agribisnis
issn: 2339-1324
items: Response Of Catfish Farming Business Actors To Circular Agribusiness Counseling: A Study On The Utilization Of Aquaculture Wastewater Into Liquid Fertilizer In Lasiana Urban Village, Kupang City
items: Analysis of The Influence of Consumer Behavior and Consumer Trust on Fish Seed Purchasing Decisions Via Social Media at the UKM Dethan Bersaudara
items: Business Analysis and Marketing Strategy of Amplang Products Guntur Pratama in Samarinda City
items: Business Model Canvas (BMC) of Micro, Small and Medium Enterprise (MSME) on Bina Bersama from Rinisa Shrimp Cracker Processing Business Kutai Kartanegara Regency
items: Analysis Of Community Willingness To Pay For Mangrove Forest Conservation In Pantai Lango Village Using A Non-Parametric Approach
items: LOCAL WISDOM OF THE FISH CULTIVATORS ON FLOATING NET CAGES IN LOA TEBU URBAN VILLAGE TENGGARONG SUB-DISTRICT KUTAI KARTANEGARA REGENCY
items: STAKEHOLDER POTENTIAL ANALYSIS IN RIG TO REEF MANAGEMENT IN BONTANG CITY
items: ANALYSIS OF INCOME AND BUSINESS FEASIBILITY OF SPOTTED SHRIMPCRACKERS (METAPENAEUS LYSIANASSA) "MITHA" IN HANDIL TERUSAN VILLAGE, ANGGANA DISTRICT, KUTAI KARTANEGARA REGENCY
items: ANALYSIS OF MARKETING CHANNEL FOR GROUPER FISH AT TENAU ALAK COASTAL FISHING PORT, KUPANG CITY, EAST NUSA TENGGARA
items: INFLUENCE OF BUSINESS CAPITAL AND FISH PRICES ON RETAILER INCOME AT OESAPA MARKET, KUPANG CITY
items: MARKETING CHANNEL ANALYSIS OF SKIPJACK TUNA (EUTHYNNUS AFFINIS) AT THE TENAU COASTAL FISHING PORT, KUPANG CITY
items: THE IMPACT OF PRODUCT QUALITY AND PRICING ON CONSUMER PURCHASE DECISIONS FOR RED SNAPPER AT THE OESAPA TRADITIONAL MARKET
items: SALURAN PEMASARAN IKAN LAYANG (Decapterus spp) DI PASAR OESAPA KECAMATAN KELAPA LIMA KOTA KUPANG NUSA TENGGARA TIMUR
items: ANALISIS SALURAN RANTAI PASOK IKAN TEMBANG KERING DI KAMPUNG NELAYAN KELURAHAN OESAPA KECAMATAN KELAPA LIMA NUSA TENGGARA TIMUR
items: Pola Keterkaitan Traditional Ecological Knowledge (TEK) dalam Pelestarian Ekosistem Perairan di Indonesia
items: ANALISIS FAKTOR-FAKTOR PENENTU DALAM KEPUTUSAN PEMBELIAN IKAN KAKAP MERAH DI PT. MATSYARAJA ARNAWA STAMBHAPURA KOTA KUPANG
items: PENGARUH DINAMIS HARGA DAN PERILAKU KONSUMEN TERHADAP PEMBELIAN ULANG PEMBELI IKAN HIAS DI KIEL AKUARIUM OESAPA BARAT
items: KEARIFAN LOKAL NELAYAN SUKU BUGIS DI KELURAHAN KAMPUNG BARUKECAMATAN PENAJAM KABUPATEN PENAJAM PASER UTARA
items: Korelasi Antara Volume dan Nilai Produksi Untuk Optimalisasi Usaha Penangkapan Ikan Pulau Panggang
items: Keanekaragaman Hasil Tangkapan Hand Line di Pelabuhan Perikanan Nusantara Ternate
items: Pengelolaan Aktivitas Penangkapan Madidihang (Thunnus albacares) yang Didaratkan di TPI Berbasis Musim Penangkapan
items: Analisis Alat Penangkapan Ikan yang Ramah Lingkungan dan Berkelanjutan di TPI Demaan Kabupaten Jepara
items: Model Komunikasi Kelompok dalam Aktivitas Kerja Nelayan (Studi Kasus Kelompok Nelayan Ikan Terbang Galesong)
items: ANALISIS KEPUASAN KONSUMEN TERHADAP TOKO IKAN SEGAR DI DESA SUMBER SARI KECAMATAN SEBULU KABUPATEN KUTAI KARTANEGARA
items: GILLNET FISHERMEN'S FISHING OPERATIONS IN BENANGA RESERVOIR, LEMPAKE, NORTH SAMARINDA: AN ECONOMIC STUDY
items: Efisiensi Saluran Pemasaran Ikan Tongkol Hasil Tangkapan Nelayan di Pangkalan Pendaratan Ikan Oeba Kota Kupang
items: Studi Pemasaran Udang Windu (Panaesus monodon) dan Udang Putih (Litopenaeus vannamei) Pada Ponggawa UD. Rizki Surya di Dusun Tanjung Berukang Desa Sepatin Kecamatan Anggana Kabupaten Kutai Kartanegara
items: ANALYSIS OF SEAWEED CULTIVATION BUSINESS (Gracilaria Sp) IN TANJUNG SEMBILANG, MUARA SEMBILANG VILLAGE, SAMBOJA DISTRICT
items: ANALISIS USAHA PENGOLAHAN STIK IKAN LELE (Clarias garpienus) PADA KELOMPOK USAHA BERSAMA AMANAH 32 BENGKURING KELURAHAN SEMPAJA TIMUR KECAMATAN SAMARINDA UTARA
items: Strategi Pemasaran yang DIlakukan Oleh Usaha Pengolahan Pempek Qan Di Kota Samarinda (Studi Kasus UMKM Qan)

Response Of Catfish Farming Business Actors To Circular Agribusiness Counseling: A Study On The Utilization Of Aquaculture Wastewater Into Liquid Fertilizer In Lasiana Urban Village, Kupang City
type: item
description: his study aims to analyze the contextual factors that mediate the response of catfish farmers in Lasiana Village, Kupang City, to the extension program on the utilization of aquaculture wastewater as liquid fertilizer. The population as well as the sample amounted to 15 people, taken by total sampling (census) to obtain a comprehensive picture. Data were collected through a qualitative approach using semi-structured in-depth interviews, participatory observation, and documentation, then analyzed thematically. The results showed that the adoption of this innovation was complexly mediated by internal (understanding, variation in technical knowledge, and polarization of attitudes by age group) and external (operational challenges and institutional support) factors. The findings provide practical implications for businesses to establish collective waste treatment units, as well as for extension workers and local governments to design more differentiated and sustainable mentoring programs to realize a resilient circular agribusiness business model.
subject: Article
  topic: section
subject: Value Chain
  topic: keywords
subject: Agribusiness
  topic: keywords
subject: Catfish
  topic: keywords
subject: Waste Water
  topic: keywords
subject: Farmers
  topic: keywords
creator: Hidayah Usman
creator: Melkianus Teddison Bulan
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-27
publication date: 2026-03-27
starting page: 44
ending page: 63
doi: 10.30872/en383y38

Analysis of The Influence of Consumer Behavior and Consumer Trust on Fish Seed Purchasing Decisions Via Social Media at the UKM Dethan Bersaudara
type: item
description: This research is motivated by the importance of increasing internet usage, understanding consumer behavior, and consumer trust in influencing fish seed purchasing decisions on social media, especially in Dethan Bersaudara UKM. The method used in this study is purposive sampling with saturated sample technique, and data collection through google form questionnaire. Data analysis used is Data Validity Test (validity test, reliability test), Classical Assumption Test (normality test, multicollinearity test, Multiple Linear Regression Test (t test, f test, coefficient of determination test). The results show that consumer behavior does not influence fish seed purchasing decisions on social media in Dethan Bersaudara UKM and consumer trust has a positive effect on fish seed purchasing decisions on social media in Dethan Bersaudara UKM. The R2 test (coefficient of determination) shows that consumer trust influences purchasing decisions by 37.2%, while the remaining 62.2% is influenced by variables outside the study. The conclusion is the importance of consumer trust in influencing fish seed purchasing decisions on social media in Dethan Bersaudara UKM. Therefore, the Dethan Bersaudara SME needs to continuously increase consumer trust by maintaining consistent product quality, understanding consumer needs, and providing accurate information. The implications of this research are that the Dethan Bersaudara SME needs to build and maintain consumer trust through social media, for example by responding quickly to comments, sharing positive testimonials, and demonstrating transparency in its operations. This is because consumer trust influences purchasing decisions. Further research with the same title in different research locations is needed to obtain diverse information.
subject: Article
  topic: section
subject: Consumer Behavior
  topic: keywords
subject: Consumer Trust
  topic: keywords
subject: Purchasing Decisions
  topic: keywords
subject: Fish
  topic: keywords
creator: Anastasia Teni Bana
creator: Melkianus Teddison Bulan
creator: Wahyu Dani Swari
creator: Hidayah Usman
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 89
ending page: 109
doi: 10.30872/80dte142

Business Analysis and Marketing Strategy of Amplang Products Guntur Pratama in Samarinda City
type: item
description: This study aims to analyze the feasibility of the business and marketing strategies implemented by the Amplang Guntur Pratama Business in Samarinda City, which uses flatfish as its main raw material, as well as jackfruit seeds. The research methods used are descriptive qualitative and quantitative, with data collection through interviews, observations, and documentation studies. The quantitative analysis included financial feasibility calculations using the Return on Investment (ROI) and Payback Period (PP) indicators. The results of the study showed that the Amplang Guntur Pratama business was financially feasible to operate. This was indicated by an ROI value of 99.67%, which is much higher than the bank interest rate, and a very fast payback period of 1 year. In terms of marketing strategy, this business focuses on techniques to increase sales through various forms of advertising (institutional, quality, and factual) and utilizes pricing strategies. The main advantage of this business lies in the quality of the raw materials, namely flatfish and jackfruit seeds, which were maintained, and innovations in the frying process using a patented machine, ensuring a consistent and crispy texture for the amplang However, this study also identified several obstacles, namely the limited availability of flatfish raw materials, suboptimal online marketing, and a financial recording system that was still manual.
subject: Article
  topic: section
subject: Business Analysis
  topic: keywords
subject: Marketing Strategy
  topic: keywords
subject: Flatfish
  topic: keywords
subject: Payback Period
  topic: keywords
subject: Return on Invesment
  topic: keywords
creator: Asroy
creator: Handayani Boa
creator: Wahyu Fahrizal
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 110
ending page: 127
doi: 10.30872/w2jmk988

Business Model Canvas (BMC) of Micro, Small and Medium Enterprise (MSME) on Bina Bersama from Rinisa Shrimp Cracker Processing Business Kutai Kartanegara Regency
type: item
description: This study aims to describe the business model using the nine elements of the Business Model Canvas (BMC) and to assess the business feasibility of the Bina Bersama UMKM Rinisa shrimp cracker processing enterprise in Anggana District, Kutai Kartanegara Regency, using four indicators: Revenue Cost Ratio (RCR), Payback Period (PP), Return on Investment (ROI), and Net Profit Margin (NPM). The research was conducted from June to September 2025 using a purposive sampling method, with the business owner as the only respondent. The results show that the customer segments include adults aged 25–55 years, housewives, local residents of Handil Terusan Village, and employees of PT Pertamina Hulu Mahakam (PHM). The value proposition includes in the use of 100% real shrimp without preservatives, affordable price, halal certification, PIRT license, and business permit. Marketing channels include direct sales, exhibitions, cooperation with Gerai Panglima, and digital promotion through Facebook and WhatsApp. Customer relationships are built through personal communication and a Word of Mouth. Key resources consist physical assets, family labor, promotional support from PT PHM, and personal capital. Key activities comprise production, problem solving, and marketing. Supported byKey partnerships with shrimp suppliers, Gerai Panglima, and PT PHM. The cost structure include investment costs of IDR6,108,611, depreciation costs of IDR63,735.42, and variable costs of IDR4,884,354.31. Revenue streams comes from offline sales, retail distribution, and honorarium from PT PHM. The analysis indicates that the business is financially eligible with an RCR of 1,58, PP of 3 months, ROI of 47%, and NPM of 37%.
subject: Article
  topic: section
subject: Business Feasibility
  topic: keywords
subject: Business Strategy
  topic: keywords
subject: Small Business Development
  topic: keywords
creator: Imelda Permatasari
creator: Erwiantono
creator: Heru Susilo
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 128
ending page: 145
doi: 10.30872/70tqqe30

Analysis Of Community Willingness To Pay For Mangrove Forest Conservation In Pantai Lango Village Using A Non-Parametric Approach
type: item
description: This study aims to estimate the community’s willingness to pay (WTP) for mangrove forest conservation efforts in Pantai Lango Village. Well as to explore public perceptions regarding the existence and benefits of mangroves in the area. The sampling technique employed was purposive sampling. Data were analyzed using non-parametric methods, including the Turnbull, Kaplan–Meier–Turnbull (K-M-T), and Spearman–Karber (S-K) approaches, along with descriptive analysis using a Likert scale. The results indicate that the average WTP estimated using the Turnbull method was Rp 27,000 per person. The K-M-T method produced an average value of Rp 34,500 per person, while the S-K method yielded Rp 25,750 per person. Community perceptions of mangrove conditions and the benefits provided by mangrove forests were generally categorized as fairly good and valuable. In contrast, perceptions related to mangrove management, existing threats, and the impact of the development of Indonesia’s new capital city (IKN) were classified as poor, moderately threatened, and highly influential.
subject: Article
  topic: section
subject: Willingness to Pay
  topic: keywords
subject: Community Perception
  topic: keywords
subject: Mangrove Forest Conservation
  topic: keywords
subject: Turnbull
  topic: keywords
subject: Kaplan-Meier-Turnbull
  topic: keywords
subject: Spearman-Karber
  topic: keywords
creator: Wina Feby Irawan
creator: Heru Susilo
creator: Wahyu Fahrizal
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 146
ending page: 164
doi: 10.30872/w8mwtv06

LOCAL WISDOM OF THE FISH CULTIVATORS ON FLOATING NET CAGES IN LOA TEBU URBAN VILLAGE TENGGARONG SUB-DISTRICT KUTAI KARTANEGARA REGENCY
type: item
description: The purpose of this study was to determine the characteristics of fish cultivators on floating net cages in the Loa Tebu urban district and to determine the forms of local wisdom of fish cultivators in floating net cages in the Loa Tebu urban district related to fisheries resource management. The method used in this research is descriptive. The data types used are primary and secondary. The data collection techniques that the author uses are observation, interviews, and documentation and the data analysis technique is qualitative. The sampling technique used in this research was purposive sampling. Sampling was carried out deliberately based on predetermined considerations. The results illustrate that the group of fish cultivators in floating net cages in the Loa Tebu urban district, Tenggarong sub-district, Kutai Kartanegara Regency, on average, have a high level of education, are Muslim, age range 25 - 60 years, the majority are men, the majority have been in the cultivation business for 5 - 10 years old, and of the Kutai tribe. The livelihoods of local communities are related to the use of fisheries resources, seen from their local knowledge, such as traditions: cooperation, prayer to ward off evil, and reducing fish food during high tide. Customs: the melaboh ritual is a unique ritual to feed the river. Beliefs: Evil creatures or demons, crocodiles, water ghosts, and extinction. Prohibitions: Prohibited from carrying out activities at dusk, throwing rubbish in the river, capak, and not sharing food with the river. Ethics and Rules: it is prohibited to carry out market competition that is detrimental to fish cultivators.
subject: Article
  topic: section
creator: Eko Sugiharto Sugiharto
creator: Helminuddin
creator: Nur Indah Pratiwi
creator: Sera Lambo
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-23
publication date: 2026-04-23
starting page: 1
ending page: 15
doi: 10.30872/ng3h9n06

STAKEHOLDER POTENTIAL ANALYSIS IN RIG TO REEF MANAGEMENT IN BONTANG CITY
type: item
description: Rig to Reef is a marine environmental management approach that involves repurposing decommissioned Offshore Oil and Gas Platforms (OOGP) into artificial reefs. The success of this program largely depends on synergy and active participation from various stakeholders. This study aims to identify the potential, roles, and levels of influence and interest of stakeholders in managing the Rig to Reef program in Bontang City. The research was conducted from April to July 2025 using a qualitative descriptive method. Data collection techniques included in-depth interviews, field observations, and document studies. Respondents were selected through purposive sampling, consisting of nine key stakeholders representing government agencies and community groups. Analysis was carried out using an interest–influence quadrant mapping to determine stakeholder positions and assess collaborative strategies for managing the Rig to Reef program. The results show that stakeholders are divided into four categories: Key Players, Subjects, Context Setters, and Crowd. The Ministry of Marine Affairs and Fisheries is positioned as a Key Player, while the Coastal and Marine Resource Management Office of Pontianak, the East Kalimantan Provincial Marine and Fisheries Office, the Environmental Agency, and the Marine and Fisheries Resources Surveillance fall under the Subjects category. Further analysis suggests relevant collaboration strategies, including enhancing cross-sectoral coordination, actively involving fishing groups and community monitors, and fostering partnerships with the private sector, particularly oil and gas companies. The identified priority strategy is the establishment of a permanent stakeholder communication forum to strengthen synergy and support the sustainability of the Rig to Reef program in Bontang.
subject: Article
  topic: section
subject: Rig to Reef, Stakeholder, Pemetaan Kepentingan dan Pengaruh, Kolaborasi
  topic: keywords
creator: Panji Ahmad
creator: Etik Sulistiowati Ningsih
creator: Nurul Ovia Oktawati
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-23
publication date: 2026-04-23
starting page: 16
ending page: 39
doi: 10.30872/c1t4sy67

ANALYSIS OF INCOME AND BUSINESS FEASIBILITY OF SPOTTED SHRIMPCRACKERS (METAPENAEUS LYSIANASSA) "MITHA" IN HANDIL TERUSAN VILLAGE, ANGGANA DISTRICT, KUTAI KARTANEGARA REGENCY
type: item
description: This research aims to analyze the business feasibility of producing spotted shrimp crackers (Metapenaeus lysianassa) in Handil Terusan Village, Anggana District, Kutai Kartanegara Regency. The study utilizes a descriptive quantitative method with a case study approach involving a single business actor. Data were collected through interviews, observation, and documentation, and subsequently analyzed using financial feasibility indicators such as production costs, revenues, profits, Revenue Cost Ratio (R/C), Break Even Point (BEP), and Payback Period (PP). Results indicate that the shrimp cracker enterprise generates a monthly profit of IDR 599,104 with an R/C ratio of 1.31, signifying that the business is economically viable. The break-even point is reached at a production volume of 13 packages per month at a unit price of IDR 26,678, and the estimated payback period is approximately 2.4 years. The marketing channels utilized consist of zero-level channels (direct sales to consumers) and one-level channels (through intermediaries). The main supporting factors for the business include product quality and the possession of the P-IRT (Home Industry Food Production Permit). Conversely, the main challenges faced are limited workforce and marketing constraints. Based on these findings, the business demonstrates potential for further development.
subject: Article
  topic: section
subject: Shrimp cracker
  topic: keywords
subject: Metapenaeus lysianassa
  topic: keywords
subject: business feasibility
  topic: keywords
subject: financial analysis
  topic: keywords
subject: marketing
  topic: keywords
creator: Fadhilah Nuha Mufidah
creator: Andri Sarifuddin
creator: Oon Darmansyah
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-23
publication date: 2026-04-23
starting page: 59
ending page: 82
doi: 10.30872/a2wsdw35

ANALYSIS OF MARKETING CHANNEL FOR GROUPER FISH AT TENAU ALAK COASTAL FISHING PORT, KUPANG CITY, EAST NUSA TENGGARA
type: item
description: The focus of this research is to determine the marketing channel of tiger grouper fish caught by fishermen at the Tenau Alak Coastal Fishing Port (PPP), Kupang City, East Nusa Tenggara. The type of research used in the study is quantitative. The population in this study was 50 people and the collection of respondents at each marketing institution was carried out by snowball (snowbal sampling) so that all the population was sampled. From the results of the study, it can be shown that the form of tiger grouper marketing channels at the Tenau Alak coastal fishing port (PPP), Kupang City, East Nusa Tenggara, is a level I marketing channel (fishermen - retailers - consumers) and level II marketing channel (fishermen - intermediary traders - retailers - consumers) and the amount of margin received by level I marketing institutions is the price difference between fishermen and consumers of Rp 20.000 and in level II marketing channels there is a price difference between fishermen and retailers of Rp 8.000 and retailers to consumers of Rp 20.000. The tiger grouper marketing channel at the Tenau Alak coastal fishing port (PPP), Kupang City, East Nusa Tenggara is classified as efficient.
subject: Article
  topic: section
subject: Marketing Channel
  topic: keywords
subject: Margin
  topic: keywords
subject: Efficiency
  topic: keywords
subject: Coastal Fishing Port
  topic: keywords
creator: Ifani Boko
creator: Melkianus Teddison Bulan
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 1
ending page: 22
doi: 10.30872/yrn4wt88

INFLUENCE OF BUSINESS CAPITAL AND FISH PRICES ON RETAILER INCOME AT OESAPA MARKET, KUPANG CITY
type: item
description: This study aims to determine the effect of business capital and fish prices on the income of fish retailers at Oesapa Market. The research used a quantitative approach with a descriptive method. The population consisted of 70 fish retailers, and a sample of 35 respondents was selected using purposive sampling. Data analysis techniques included validity and reliability tests, classical assumption tests (normality and heteroscedasticity), and multiple linear regression analysis (F-test, t-test, and coefficient of determination).The results showed that business capital had a negative and significant effect on the income of fish retailers, with a t-value of –3,547 and a significance level of 0,001 ≤ 0,05. Meanwhile, fish prices had a positive and significant effect on income, with a t-value of 3.139 and a significance level of 0,004 ≤ 0,05. The coefficient of determination (R²) was 0,400, indicating that business capital and fish prices simultaneously affected income by 40%, while the remaining 60% was influenced by other variables not examined in this study.
subject: Article
  topic: section
subject: Business Capital
  topic: keywords
subject: Fish Price
  topic: keywords
subject: Retail Traders
  topic: keywords
subject: Oesapa Market
  topic: keywords
creator: Getridus Dhone
creator: Alexender S. Tanody
creator: Melkianus Teddison Bulan
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 23
ending page: 43
doi: 10.30872/c49dhm84

MARKETING CHANNEL ANALYSIS OF SKIPJACK TUNA (EUTHYNNUS AFFINIS) AT THE TENAU COASTAL FISHING PORT, KUPANG CITY
type: item
description: This study aims to analyze the marketing channels of skipjack tuna (Euthynnus affinis) at the Coastal Fishing Port (PPP) Tenau, Kupang City. The research focuses on identifying the types of marketing channels, marketing costs, marketing margins, and the efficiency of marketing. The study employs both qualitative and quantitative descriptive methods, with data collected through observation, interviews, questionnaires, and documentation. The sample consists of 54 respondents, including fishermen, collecting traders, and retail traders. The results indicate that during the high fishing season, there are two types of marketing channels: (1) Fishermen → Retailers → Consumers, and (2) Fishermen → Collecting Traders → Retailers → Consumers. During the low fishing season, only one channel is found: Fishermen → Collecting Traders → Retailers → Consumers. The marketing cost for Channel I is IDR 162.000, while for Channel II it is IDR 346.896. The highest marketing margin is found in the low season, particularly in Channel II. Based on efficiency calculations, all marketing channels show an efficiency value below 50%, indicating that the marketing of skipjack tuna at PPP Tenau is relatively efficient.
subject: Article
  topic: section
subject: Skipjack Tuna
  topic: keywords
subject: Marketing Channel
  topic: keywords
subject: Marketing Cost
  topic: keywords
subject: Marketing Margin
  topic: keywords
subject: , Marketing Efficiency
  topic: keywords
creator: Theresia Maurice Kewa
creator: Melkianus Teddison Bulan
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 64
ending page: 88
doi: 10.30872/ph4cvx76

THE IMPACT OF PRODUCT QUALITY AND PRICING ON CONSUMER PURCHASE DECISIONS FOR RED SNAPPER AT THE OESAPA TRADITIONAL MARKET
type: item
description: This study aims to determine the effect of product quality and price on purchasing decisions for red snapper fish in the Oesapa traditional market. The type of research used is quantitative, with a population consisting of all consumers who buy red snapper in the Oesapa market. Sampling was carried out using the subset method of the population, so that the total sample required was 38 respondents. Data analysis includes Data Validity Test (validity test and reliability test), Classical Assumption Test (normality test, multicollinearity test, and heteroscedasticity test), and Multiple Linear Regression Test (t test, f test, and coefficient of determination test). The findings show that the product quality variable has a positive and significant effect on purchasing decisions, while price has a positive but insignificant effect. The R² test (coefficient of determination) indicates that product quality affects purchasing decisions by 33,6%, while the remaining 66,4% is influenced by other variables outside this study. Thus, this study concludes that improving product quality can improve purchasing decisions for red snapper in the Oesapa traditional market.
subject: Article
  topic: section
subject: Product Quality
  topic: keywords
subject: Price
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Red Snapper
  topic: keywords
subject: Traditional Market
  topic: keywords
creator: Maria Dolorosa Itu
creator: Melkianus Teddison Bulan
creator: Wahyu Dani Swari
creator: Syakira Permadani Machdi
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-23
publication date: 2026-04-23
starting page: 83
ending page: 107
doi: 10.30872/t1ezdt76

SALURAN PEMASARAN IKAN LAYANG (Decapterus spp) DI PASAR OESAPA KECAMATAN KELAPA LIMA KOTA KUPANG NUSA TENGGARA TIMUR
type: item
description: This study aims to identify the marketing channel patterns, marketing margins, and the efficiency of the marketing channels for layang fish (Decapterus spp) at Oesapa Market, Kelapa Lima District, Kupang City, East Nusa Tenggara. Layang fish is an important small pelagic fish commodity that is widely traded in Oesapa Market. The data for this research were obtained through observation, interviews, questionnaires, and documentation involving 35 respondents, selected using the Slovin formula. The respondents included fishers, collecting traders, and retail traders. To determine the marketing margins and efficiency, data were analyzed using both qualitative and quantitative descriptive techniques. The results of the study indicate two main marketing channels: (1) fisher → collecting trader → consumer, and (2) fisher → collecting trader → retail trader → consumer. The marketing margin in the first channel, which is the price difference between the fisher and the consumer, is IDR 3,000. In the second channel, the price difference between the fisher and the collecting trader is IDR 3,000, and between the collecting trader and the retail trader is IDR 7,000. Both marketing channels at Oesapa Market, Kelapa Lima District, Kupang City, East Nusa Tenggara, are considered efficient.
subject: Article
  topic: section
subject: Marketing Channeels,
  topic: keywords
subject: margins ,
  topic: keywords
subject: Oesapa Market,
  topic: keywords
creator: Agnes Bengan Domaking
creator: Ida Ayu Lochana Dewi
creator: Norsem Nehemia Malafu
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 120
ending page: 131
doi: 10.30872/4ghjsc56

ANALISIS SALURAN RANTAI PASOK IKAN TEMBANG KERING DI KAMPUNG NELAYAN KELURAHAN OESAPA KECAMATAN KELAPA LIMA NUSA TENGGARA TIMUR
type: item
description: This study aims to analyze the supply chain of dried mackerel in Desa Nelayan, Desa Oesapa, Kecamatan Kelapa Lima, East Nusa Tenggara. The methods used are qualitative and descriptive, with a population of 35 people taken as samples using the snowball sampling technique. The results of the study indicate that the supply chain system for dried mackerel in Nelayan Village, Oesapa Subdistrict, has two levels of marketing channels: Level I (fishermen – collectors) and Level II (fishermen – collectors – retailers – consumers). The marketing margin received in the Level I marketing channel, i.e., the price difference between fishermen and consumers, is IDR 37,500, while in the Level II marketing channel, the price difference between fishermen and retailers is IDR 38.000, and between retailers and consumers is IDR 10.000. The marketing channel for dried tembang fish in Kampung Nelayan, Oesapa Village, Kelapa Lima District is an efficient marketing channel, as it has marketing costs of 5,48% in the Level I channel and 9,29% in the Level II channel.
subject: Article
  topic: section
subject: Supply Chain,
  topic: keywords
subject: Margin,
  topic: keywords
subject: Efficiency,
  topic: keywords
subject: Dried Fish,
  topic: keywords
creator: Maria Yesidora Sirene
creator: Melkianus Teddison Bulan
creator: Ihsan Sanggar Rahman Rahman
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 68
ending page: 77
doi: 10.30872/sgeqjf67

Pola Keterkaitan Traditional Ecological Knowledge (TEK) dalam Pelestarian Ekosistem Perairan di Indonesia
type: item
description: This study employs a Systematic Literature Review to investigate how patterns of Traditional Ecological Knowledge (TEK) inform and enhance marine ecosystem conservation in Indonesia. The review identifies several TEK-based conservation practices, including customary temporal closures of fishing grounds, which effectively sustain target fish populations and mitigate overexploitation. It also documents the deployment of selective, low‑impact fishing gear—such as bubu and payang—that minimizes habitat disturbance, as well as community‑driven rehabilitation of critical habitats, notably mangrove stands and seagrass meadows. Furthermore, traditional climate adaptation strategies—ranging from indigenous weather forecasting and ritual observances to diversified livelihood portfolios—are shown to bolster the capacity of coastal communities to respond to environmental variability. Collectively, these TEK patterns contribute substantively to biodiversity maintenance, critical habitat protection, and the socio‑ecological resilience of coastal societies. The findings underscore the imperative of integrating TEK into formal marine resource management frameworks to achieve sustainable conservation outcomes.
subject: Article
  topic: section
subject: Traditional Ecological Knowledge
  topic: keywords
subject: Konservasi Laut
  topic: keywords
subject: Masyarakat Adat
  topic: keywords
subject: Indonesia
  topic: keywords
creator: ELIA DAMAYANTI
creator: Andri Sarifuddin
creator: Intan Kumalasari
creator: Zulfa Nur Auliatun Nissa'
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 78
ending page: 104
doi: 10.30872/ccf90470

ANALISIS FAKTOR-FAKTOR PENENTU DALAM KEPUTUSAN PEMBELIAN IKAN KAKAP MERAH DI PT. MATSYARAJA ARNAWA STAMBHAPURA KOTA KUPANG
type: item
description: This study aims to identify the determinants of purchasing decisions for red snapper at PT Matsyaraja Arnawa Stambhapura. The type of research used in this study is quantitative. The population involved in this study were consumers who had bought red snapper more than once. The sampling technique in this study was accidental sampling. Determination of the number of samples in the study was 50 respondents. The data analysis used is multiple linear regression. The findings show that based on the results of the study, the conclusions in this study, namely 1). The variables of price, product quality, preference, location, promotion, and purchasing decisions have a positive and significant influence together on fish purchasing decisions at PT. Matsyaraja Arnawa Stambhapura, Kupang City. 2). The variables of price, product quality, preference, location, promotion, and purchasing decisions have a positive and significant influence individually on fish purchasing decisions at PT. Matsyaraja Arnawa Stambhapura, Kupang City with the amount of influence in order (26,9%; 13,1%; 20,8%; 36,5%; 10,7%).
subject: Article
  topic: section
subject: harga
  topic: keywords
subject: kualitas produk
  topic: keywords
subject: preferensi
  topic: keywords
subject: lokasi
  topic: keywords
subject: promosi
  topic: keywords
creator: Arkadius Nasi
creator: Sri Imelda Edo
creator: Melkianus Teddison Bulan
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 105
ending page: 119
doi: 10.30872/rf51rf59

PENGARUH DINAMIS HARGA DAN PERILAKU KONSUMEN TERHADAP PEMBELIAN ULANG PEMBELI IKAN HIAS DI KIEL AKUARIUM OESAPA BARAT
type: item
description: This research is motivated by consumers' desire to get lower prices, as well as their habit of comparing prices between other companies and Kiel Aquarium, which has an impact on consumer behavior. Therefore, the aim is to analyze the effect of price variables and consumer behavior simultaneously on the interest in repurchasing ornamental fish and analyze the effect of price variables and consumer behavior partially on the interest in repurchasing ornamental fish at Kiel Aquarium Oesapa Barat. The research method used is quantitative Likert scale measurement. The population in the study were all consumers who had bought ornamental fish at the Kiel Aquarium more than once with the age range of respondents 17 to 50 years with accidental sampling, so that the total sample used in the study was 67 people. The analysis tool uses SPSS. The findings show that the price and consumer behavior variables simultaneously (simultaneously) have a positive effect on repurchase interest in ornamental fish at Kiel Aquarium Oesapa Barat and the consumer behavior variable individually (partially) has a positive and significant effect on repurchase interest in ornamental fish at Kiel Aquarium Oesapa Barat.
subject: Article
  topic: section
subject: Harga
  topic: keywords
subject: Perilaku Konsumen
  topic: keywords
subject: Pembelian Ulang
  topic: keywords
creator: Silfester Parseno Bursam
creator: Melkianus Teddison Bulan
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 132
ending page: 143
doi: 10.30872/wqwvjw28

KEARIFAN LOKAL NELAYAN SUKU BUGIS DI KELURAHAN KAMPUNG BARUKECAMATAN PENAJAM KABUPATEN PENAJAM PASER UTARA
type: item
description: The purpose of the study was to determine the characteristics of Bugis fishermen in Kampung Baru Village, Penajam Subdistrict, Penajam Paser Utara Regency. To identify the forms of local wisdom practiced by the Bugis fishing community in Kampung Baru Village. The research method used is the case study method. The results of this study are the characteristics of Bugis Tribe Nelaya respondents in Kampung Baru Village who work as fishermen totaling 16 people, all respondents interviewed are Muslim (100%), the dominating age is 25-44 (75%), the dominating education level is elementary school (50%), the highest number of dependents is 0-4 people (62.5%), all respondents who live in Kampung Baru Village (100%) are Bugis tribe, and the youngest respondent's length of stay is 25-44 years (75%). Forms of local wisdom of Bugis tribe fishermen in Kampung Baru Village, namely the existence of beliefs about the Sea and Feeding the Sea (Mappanre Tasi). Abstinence, namely when at sea should not wash kitchen utensils, wash sleeping equipment in seawater, prohibition of throwing rice into seawater without permission, prohibition of dirty talk, speak lies, slander others, should not quarrel between fishermen, and Friday night not go to sea. Ethics and rules applied, namely the agreement on the ethics of those who pass over the rengge and the rules regarding the prohibition of cutting mangrove trees freely. Fishermen techniques in Kampung Baru Village have knowledge in reading or calculating weather conditions, large waves, and not going to sea when there is a bright moon. The technology used by fishermen is traditional, namely gill nets, longlines, serok, bubu rakkang, bagan tancap, and splints. The practice of making salted anchovies and tembang fish in Kampung Baru Village is carried out by salting fishermen by washing and drying or drying. The tradition of utilizing coastal natural resources is by making salted fish with the main ingredients of anchovies and anchovies.
subject: Article
  topic: section
subject: Kampung Baru Village
  topic: keywords
subject: Bugis Tribe
  topic: keywords
subject: Local Wisdom
  topic: keywords
creator: Muhammad Ridwan
creator: Qoriah Saleha
creator: Oon Darmansyah
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 1
ending page: 13
doi: 10.30872/gxp5rt93

Korelasi Antara Volume dan Nilai Produksi Untuk Optimalisasi Usaha Penangkapan Ikan Pulau Panggang
type: item
description: The fisheries sector on Panggang Island contributes significantly to the local economy, but efforts to optimally increase fish production still face challenges. Fish production is one of the main factors in determining the economic value of fisheries, so it is essential to know the extent of the relationship between fish production volume and production value. This study aims to analyze this relationship using the Pearson correlation analysis approach, which measures the closeness of the linear relationship between the two variables. The results show that the volume of fisheries production has a very close and positive relationship with production value. The correlation coefficient value of fishing units on Panggang Island is above 0.9, namely fishing rods (0.98), traps (0.99), and nets (0.99), which indicates that increasing production volume directly affects increasing production value. Strategies for optimizing fisheries production include using efficient and environmentally friendly fishing technology, business planning based on feasibility analysis, managing fishing activities according to the season, expanding market access, and strengthening the supply chain. These findings form the basis for strategic decision-making in increasing the productivity and sustainability of the fisheries sector on Panggang Island.
subject: Article
  topic: section
subject: correlation
  topic: keywords
subject: effort
  topic: keywords
subject: fishing unit
  topic: keywords
subject: production
  topic: keywords
subject: Pearson
  topic: keywords
creator: Nurani Khoerunnisa
creator: Siti Oftafia Wijayanti
creator: Dareen Nadya Rema
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 73
ending page: 82
doi: 10.30872/jppa.v12i1.362

Keanekaragaman Hasil Tangkapan Hand Line di Pelabuhan Perikanan Nusantara Ternate
type: item
description: Perairan laut Maluku yang merupakan bagian dari Wilayah Pengelolaan Perikanan (WPP) 715 memiliki tingkat biodiversitas tinggi dengan potensi perikanan yang dimanfaatkan masyarakat melalui aktivitas penangkapan ikan, dominan menggunakan alat tangkap hand line. Penelitian ini bertujuan untuk mengevaluasi keanekaragaman hasil tangkapan alat tangkap hand line di Pelabuhan Perikanan Nusantara (PPN) Ternate, berdasarkan data statistik tahun 2023. Analisis dilakukan menggunakan metode deskriptif dan perhitungan indeks keanekaragaman Shannon-Wiener. Hasil penelitian menunjukkan bahwa hand line mampu menangkap 34 jenis ikan dengan total produksi mencapai 1.570,42 ton. Nilai indeks keanekaragaman (H’) sebesar 2,61 mengindikasikan keanekaragaman sedang, mencerminkan keragaman spesies yang cukup baik namun selektivitas alat tangkap masih perlu diperhatikan. Tingkat keanekaragaman ini menunjukkan potensi diversifikasi usaha perikanan yang mendukung keberlanjutan ekonomi masyarakat sekaligus pengelolaan sumber daya laut secara bertanggung jawab.
subject: Article
  topic: section
creator: Gilar Budi Pratama
creator: Nurani Khoerunnisa
creator: Rian Hidayat
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 45
ending page: 51
doi: 10.30872/jppa.v12i1.355

Pengelolaan Aktivitas Penangkapan Madidihang (Thunnus albacares) yang Didaratkan di TPI Berbasis Musim Penangkapan
type: item
description: Penelitian ini bertujuan untuk mengidentifikasi pola musim penangkapan ikan Madidihang (Thunnus albacares) yang didaratkan di PPN Ternate antara tahun 2021 hingga 2023. Data produksi perikanan menunjukkan fluktuasi, dengan produksi tertinggi pada November 2023 (148,04 ton) dan terendah pada Juli 2021 (3,72 ton). Upaya penangkapan madidihang juga mengalami fluktuasi, dengan jumlah trip tertinggi pada November 2023 (1.138 trip) dan terendah pada April 2023 (329 trip). Musim penangkapan ikan dianalisis menggunakan Indeks Musim Penangkapan (IMP), yang dihitung berdasarkan data produksi dan upaya penangkapan. Hasil analisis menunjukkan bulan Januari, Februari, November, dan Desember sebagai musim penangkapan dengan nilai IMP lebih dari 100%, sedangkan bulan lainnya termasuk dalam musim bukan penangkapan. Pola musim penangkapan ini dipengaruhi oleh kondisi lingkungan dan migrasi ikan. Pengetahuan mengenai musim penangkapan yang spesifik dapat menjadi acuan penting dalam pengelolaan perikanan yang lebih efisien dan berkelanjutan, dengan mengoptimalkan upaya penangkapan selama musim puncak dan memberikan waktu bagi regenerasi stok ikan pada periode non-puncak. Kebijakan pengelolaan yang berbasis musim penangkapan dapat membantu melindungi populasi ikan madidihang dan mendukung keberlanjutan sumber daya perikanan.
subject: Article
  topic: section
subject: musim penangkapan
  topic: keywords
subject: madidihang
  topic: keywords
subject: , indeks musim penangkapan (IMP)
  topic: keywords
creator: Gilar Budi Pratama
creator: Ainun Apriliyani Muhyun
creator: Izza Mahdiana Apriliani
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 52
ending page: 61
doi: 10.30872/jppa.v12i1.363

Analisis Alat Penangkapan Ikan yang Ramah Lingkungan dan Berkelanjutan di TPI Demaan Kabupaten Jepara
type: item
description: Penggunaan teknologi penangkapan ikan bertujuan untuk memanfaatkan sumberdaya ikan dalam suatu perairan dan tetap menjaga kelestarian habitat serta sumberdaya tersebut. Kegiatan ini berlaku untuk semua pelaku usaha perikanan tangkap salah satunya di Demaan kabupaten Jepara, sehingga membutuhkan sistem pengelolaan yang bertanggung jawab dan tidak menyebabkan kerugian dalam segala aspek, khususnya aspek ekologi dan ekonomi. Aspek ekologi ditunjukkan dengan dilakukannya kegiatan penangkapan ikan yang ramah lingkungan sesuai Code of Conduct for Responsible Fisheries (CCRF) 9 kriteria. Penelitian ini bertujuan untuk menganalisis alat penengkapan ikan yang ramah lingkungan di TPI Demaan sesuai kriteria dari CCRF (9 kriteria). Metode penelitian yang digunakan, yaitu studi kasus mengenai alat tangkap ikan yang ramah lingkungan di Demaan kabupaten Jepara pada bulan November dan Desember 2018 dengan wawancara dan observasi lapangan. Responden pada penelitian ini diambil sampel dengan metode snowball sampling. Hasil yang diperoleh dari penelitian ini adalah alat tangkap yang ramah lingkungan meliputi Gillnet (skor 19,8) dan Pancing Tonda (skor 34,1), sedangkan Arad termasuk alat tangkap tidak ramah lingkungan (skor 17,5), karena cara pengoperasiannya yang merusak lingkungan dan tidak selektif. Kata kunci: Ramah Lingkungan; CCRF; Gillnet; Pancing Tonda; Arad
subject: Article
  topic: section
creator: Siti Oftafia Wijayanti
creator: Sandra Mandika Wahyuningsih
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 62
ending page: 72
doi: 10.30872/jppa.v12i1.361

Model Komunikasi Kelompok dalam Aktivitas Kerja Nelayan (Studi Kasus Kelompok Nelayan Ikan Terbang Galesong)
type: item
description: This study aims to determine the group communication model that occurs in the activities of flying fish fishermen as the basis of work patterns and is still maintained until now. The basic method in this study is a descriptive analytical method with a qualitative approach, while the strategy used is a case study. This study was conducted in Bontomarannu Village, South Galesong District as one of the areas of flying fish fishermen groups that still use traditional methods. The determination of informants was carried out by snowball sampling where there were 35 informants used in this study. The results of this study indicate that the communication model that is built is still traditional as a hereditary force maintained between the bosses (punggawa) and the fishermen members (ABK) to be able to carry out flying fish fishing activities effectively and efficiently. The languages ​​used also still rely on the cultural heritage of ancestors who are believed to be able to get maximum catches. the communication channels in the sawi fisherman work group are entirely with the land fisherman, where the land fisherman is the capital owner who has full authority in carrying out the work, by implementing a one-way communication system directly to its members, and only laborers or sawi fishermen carry out two-way communication in carrying out the work, to create better cooperation in the fishing process. Keyword: Fishermen, Working Activities, Communication
subject: Article
  topic: section
creator: Dalvi mustafa
creator: andi adri arif
creator: Mardiana Fachry
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 38
ending page: 44
doi: 10.30872/jppa.v12i1.354

ANALISIS KEPUASAN KONSUMEN TERHADAP TOKO IKAN SEGAR DI DESA SUMBER SARI KECAMATAN SEBULU KABUPATEN KUTAI KARTANEGARA
type: item
description: Sebulu Subdistrict has 14 villages, one of which is Sumber Sari Village, which has two fresh fish shops: Jarwo Fish Shop and Bima Galipat Fish Shop. These two shops provide fresh fish products in addition to paying attention to the quality of their products and need to maintain customer satisfaction so that their fresh fish sales business continues to grow. Therefore, measuring customer satisfaction is required. This study aimed to analyze the level of customer satisfaction with fresh fish in Sumber Sari Village, Sebulu District, at Bang Jarwo Fish Shop and Bima Galipat Shop. The research method employed purposive sampling, with the following criteria: consumers of fresh fish shops who were over 17 years old and those who purchased fish more than once (subscription), resulting in a total of 64 respondents. Data analysis was performed using the Likert scale and Customer Satisfaction Index (CSI). The results showed that the Bang Jarwo Fish Shop obtained a CSI value of 73.44%, and the Bima Galipat Fish Shop obtained a CSI value of 66.88%. This value falls within the range of 60% < CSI ≤ 80%, which is categorized as satisfied, indicating that consumers are generally satisfied with the product attributes of each of these fresh fish stores. Keywords: Consumer satisfaction, Fresh fish, Marketing, Sumber Sari Village
subject: Article
  topic: section
creator: Nur Alif Pratama
creator: Qoriah Saleha
creator: Gusti Haqiqiansyah
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 31
ending page: 43
doi: 10.30872/wzsheg16

GILLNET FISHERMEN'S FISHING OPERATIONS IN BENANGA RESERVOIR, LEMPAKE, NORTH SAMARINDA: AN ECONOMIC STUDY
type: item
description: The Benanga Reservoir, built in 1977 in the upper reaches of the Karang Mumus River in Samarinda, East Kalimantan, covers an area of 250 hectares. Serving as a flood control, clean water supply, and agricultural irrigation facility, this reservoir provides an ideal environment for fish development. Currently, many fishermen in the Lempake Village utilize this reservoir, which plays a crucial role in the local economy. However, fishermen around the dam face various challenges, including long droughts, which cause long-term declines in water quality and reduced fish populations, while illegal mining activities pollute the water and destroy fish habitats. Despite these challenges, fishermen around the dam are essential in supplying fish for local and regional consumption and supporting household income. Fishing activities in the reservoir are similar to those in other waters, though the fishing gear is more limited than those used in rivers or the sea. This study aims to assess the economic conditions of gill net fishermen in the Benanga Reservoir. A sample of 13 gill net fishermen was taken using a census method. The results indicate that the total costs for fishermen amount to IDR 1.975.789,51 per month, at the same time their revenues are IDR 4.269.230,77 per month, with a net income of IDR 2.293.441,26 per month and an RCR of 2.16, indicating that the fishing activity is viable for continuation.
subject: Article
  topic: section
subject: Catching
  topic: keywords
subject: Cost
  topic: keywords
subject: Economics
  topic: keywords
subject: Fisher
  topic: keywords
subject: Gillnet
  topic: keywords
creator: Tamam Subhi Azhari Azhari
creator: Said Abdusysyahid
creator: Lina Indriani
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-23
publication date: 2026-04-23
starting page: 40
ending page: 58
doi: 10.30872/kv859q64

Efisiensi Saluran Pemasaran Ikan Tongkol Hasil Tangkapan Nelayan di Pangkalan Pendaratan Ikan Oeba Kota Kupang
type: item
description: This study aimed to determine the marketing channel pattern of fishermen-caught tuna at the Oeba Fish Landed Base (FLB) of Kupang City, analyze the amount of margin received by each marketing institution of fishermen-caught tuna at the Oeba Fish Landing Base (FLB) of Kupang City, and analyze the efficiency of the marketing channel of fishermen-caught tuna at the Oeba Fish Landing Base (FLB) of Kupang City. The type of research used in this study was descriptive. The population in this study amounted to 59 people and the sampling of marketing institution respondents was carried out by snowball sampling so that all populations were sampled. The findings showed that the marketing channel pattern of tuna caught by fishermen at the Oeba Fish Landing Base (FLB) in Kupang City was leveled I marketing channel (fishermen - retail traders - consumers) and leveled II marketing pattern (fishermen - intermediary traders - retail traders - consumers), the amount of marketing margin received in leveled I marketing channel, which is the difference between consumer prices and fishermen of Rp 7.500, and leveled II marketing channel, the price difference between fishermen to retailers is Rp 2.500 and retailers to consumers is Rp 7.500, and level I and level II tuna marketing channels at the Oeba Fish Landing Base (FLB) in Kupang City was classified as effective.
subject: Article
  topic: section
subject: Tuna fish
  topic: keywords
subject: Marketing Channels
  topic: keywords
subject: Fish Landing Base
  topic: keywords
subject: Oeba
  topic: keywords
creator: Melkianus Teddison Bulan
creator: Saulus Mendario
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 30
ending page: 37
doi: 10.30872/jppa.v12i1.346

Studi Pemasaran Udang Windu (Panaesus monodon) dan Udang Putih (Litopenaeus vannamei) Pada Ponggawa UD. Rizki Surya di Dusun Tanjung Berukang Desa Sepatin Kecamatan Anggana Kabupaten Kutai Kartanegara
type: item
description: Tujuan penelitian untuk mengetahui profil usaha, saluran pemasaran, efisiensi pemasaran, margin pemasaran dan keuntungan pemasaran udang windu (Panaeus monodon) dan udang putih (Litopenaus vannamei) pada ponggawa UD. Rizki Surya di Dusun Tanjung Berukang Desa Sepatin Kecamatan Anggana Kabupaten Kutai kartanegara. Penelitian dilaksanakan sejak 1 Oktober 2023 sampai dengan 10 Juni 2024 pada Ponggawa UD. Rizki Surya di Dusun Tanjung Berukang Desa Sepatin Kecamatan Anggana Kabupaten Kutai kartanegara. Sampel yang digunakan dalam penelitian ialah sebanyak 5 orang yang masing-masing terdiri dari petambak, ponggawa, perusahaan eksportir, pengolah dan pengecer. Metode pengambilan sampel menggunakan purposive sampling, sensus dan snowball sampling. Hasil penelitian menunjukkan bahwa saluran pemasaran yang didapatkan yang terbentuk dari kegiatan pemasaran pada UD. Rizki Surya di Dusun Tanjung Berukang terdapat dua saluran tingkat pemasaran yakni saluran pemasaran tingkat satu pada saluran pemasaran Udang Windu dan Udang Putih dan saluran pemasaran tingkat tiga pada saluran pemasaran udang Bellow Standart (BS). Efisiensi pemasaran dari ponggawa sebesar 0%, pengolah sebesar 45% dan pengecer sebesar 25%. Margin pemasaran udang windu sebesar Rp. 50.000/Kg, margin pemasaran udang putih sebesar Rp. 10.000/Kg, dan margin pemasaran udang Bellow Standart (BS) sebesar Rp.120.000. Keuntungan pemasaran udang windu sebesar Rp. 23,062/Kg, udang putih sebesar Rp.8.228,6/Kg, udang Bellow Standart (BS) dari ponggawa sebesar Rp. 20.000/Kg, pengolah sebesar Rp. 18.229/Kg dan pengecer sebesar Rp. 20.161/Kg. Kata kunci : Saluran Pemasaran, Efisiensi Pemasaran, Margin Pemasaran, Keuntungan Pemasaran, Udang Windu, Udang Putih, Udang Bellow Standart, Dusun Tanjung Berukang
subject: Article
  topic: section
creator: M. Rizki Syahdani
creator: Eko Sugiharto
creator: Wahyu Fahrizal
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 44
ending page: 67
doi: 10.30872/zpebb910

ANALYSIS OF SEAWEED CULTIVATION BUSINESS (Gracilaria Sp) IN TANJUNG SEMBILANG, MUARA SEMBILANG VILLAGE, SAMBOJA DISTRICT
type: item
description: This study aims to determine Income and marketing Analysis of Seaweed Cultivation Business (Gracilaria Sp) in Tanjung Sembilang, Muara Sembilang Village, Samboja District. The sampling method used was a census method, where all members of the population were taken as samples, totaling 2 samples. The results showed that the average total costs and profits obtained by farmers in seaweed pond cultivation of Gracilaria sp. in Muara Sembilang varied based on the pond area. In ponds less than 1 hectare (Ha) in size, the average total cost incurred by farmers is around Rp. 35,561,667 per year with an average profit of around Rp. 11,478,333 per year. In ponds of 1-2 hectares (Ha) in size, the average total cost is around Rp. 57,878,684 per year with an average profit of around Rp. 19,224,474 per year. Meanwhile, in ponds of 2-3 hectares (Ha) in size, the average total cost is around Rp. 84,210,167 per year with an average profit of around Rp. 62,789,833 per year. The data on average total costs indicate that the larger the pond area owned by farmers, the higher the costs incurred. Meanwhile, to achieve significant profits in this cultivation business, it is important to generate high income and reduce marketing costs. In Muara Sembilang, there is one marketing channel that follows the marketing chain from producers to collector traders, wholesalers, and exporters. There are differences in the value of margins, marketing costs, profits, and marketing efficiency at each stage of this marketing chain. The highest margin value, marketing costs, and profits are found in wholesalers at around Rp. 2,500 per kg, Rp. 5,261,111, and Rp. 2,260,859 per kg, respectively. From the calculations, the highest marketing efficiency is found in wholesalers in Samarinda and Makassar, at around 0.011%.
subject: Article
  topic: section
subject: Determine Income
  topic: keywords
subject: marketing Analysis
  topic: keywords
subject: Seaweed Cultivation Business (Gracilaria Sp)
  topic: keywords
creator: Ucok
creator: Helminuddin
creator: Eko Sugiharto
rights: Copyright (c) 2026 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 165
ending page: 185
doi: 10.30872/vd23f342

ANALISIS USAHA PENGOLAHAN STIK IKAN LELE (Clarias garpienus) PADA KELOMPOK USAHA BERSAMA AMANAH 32 BENGKURING KELURAHAN SEMPAJA TIMUR KECAMATAN SAMARINDA UTARA
type: item
description: ABSTRACT The aim of this research is to determine the technical aspects of catfish stick processing production, analyze the profit value of the catfish stick processing business and analyze the feasibility of the catfish stick processing business based on the Revenue Cost Ratio criteria. This research was carried out from July 2023 to May 2024 at the Amanah 32 Bengkuring Joint Business Group, East Sempaja Village, North Samarinda District. The type of research data uses quantitative data and primary data is obtained from interviews using questionnaires. This research method uses the case study method. The research results show that the income value is very small at Rp. 63,366,- and the RCR value = 1. The results of business analysis using the RCR criteria show that the catfish stick processing business in the Joint Amanah 32 Bengkuring Business Group is at the break-even point where the business does not experience profits and make a loss. Keywords: Business Analysis, Revenue Cost Ratio, Processing Business, Catfish Sticks.
subject: Article
  topic: section
subject: Business Analysis, Revenue Cost Ratio, Processing Business, Catfish Sticks.
  topic: keywords
creator: Ahmad Ramadhan
creator: Nurul Ovia Oktawati
creator: Gusti Haqiqiansyah
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-31
publication date: 2025-07-31
starting page: 14
ending page: 30
doi: 10.30872/cbq1w789

Strategi Pemasaran yang DIlakukan Oleh Usaha Pengolahan Pempek Qan Di Kota Samarinda (Studi Kasus UMKM Qan)
type: item
description: Penelitian ini bertujuan untuk mendeskripsikan strategi pemasaran yang dilakukan oleh usaha pengolahan pempek Qan. Penelitian ini dilakukan pada usaha pengolahan pempek Qan di jalan Anggrek Bukit, RT. 22 Kelurahan Air Putih, Kecamatan Samarinda Ulu, Kota Samarinda, Provinsi Kalimantan Timur. Penelitian ini menggunakan jenis penelitian studi kasus dan untuk pengambilan sampel menggunakan metode purposive, sampel dalam penelitian ini yaitu pemilik usaha pengolahan pempek Qan. Hasil penelitian mendeskripsikan bahwa strategi pemasaran yang dilakukan oleh usaha pengolahan pempek Qan yakni strategi dan jasa produk yang digunakan adalah pengembangan produk, diversifikasi produk, pengecapan produk, pembungkusan produk dan penempelan etiket, jaminan dan jasa produk. Struktur dan jasa organisasi yang digunakan adalah pembagian kerja yang memiliki tanggung jawab pekerjaan masing-masing. Teknik memperbesar penjualan yang digunakan adalah menggunakan teknik memperbesar penjualan melalui penyampaian reklame / spanduk, menggunakan Institutional advertising, qualiy advertising, factual advertising dan melakukan promosi penjualan melalui media sosial seperti whatsapp, facebook dan instragram. Siasat harga yang digunakan adalah penetapan harga sesungguhnya. Pengaturan fisik dan cara memperagakan barang yang digunakan adalah peragaan tertutup (clossed dispay) dimana produk pempek ditempatkan ke dalam freezer.
subject: Article
  topic: section
subject: Pempek
  topic: keywords
subject: Strategi Pemasaran
  topic: keywords
subject: UMKM
  topic: keywords
creator: Rustina Ester
creator: Said Abdusysyahid
creator: Qoriah Saleha
rights: Copyright (c) 2025 Jurnal Pembangunan Perikanan dan Agribisnis https://creativecommons.org/licenses/by-sa/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 10
ending page: 18
doi: 10.30872/jppa.v12i1.324