ANALYSIS OF MARKETING CHANNEL FOR GROUPER FISH AT TENAU ALAK COASTAL FISHING PORT, KUPANG CITY, EAST NUSA TENGGARA
DOI:
https://doi.org/10.30872/yrn4wt88Keywords:
Marketing Channel, Margin, Efficiency, Coastal Fishing PortAbstract
The focus of this research is to determine the marketing channel of tiger grouper fish caught by fishermen at the Tenau Alak Coastal Fishing Port (PPP), Kupang City, East Nusa Tenggara. The type of research used in the study is quantitative. The population in this study was 50 people and the collection of respondents at each marketing institution was carried out by snowball (snowbal sampling) so that all the population was sampled. From the results of the study, it can be shown that the form of tiger grouper marketing channels at the Tenau Alak coastal fishing port (PPP), Kupang City, East Nusa Tenggara, is a level I marketing channel (fishermen - retailers - consumers) and level II marketing channel (fishermen - intermediary traders - retailers - consumers) and the amount of margin received by level I marketing institutions is the price difference between fishermen and consumers of Rp 20.000 and in level II marketing channels there is a price difference between fishermen and retailers of Rp 8.000 and retailers to consumers of Rp 20.000. The tiger grouper marketing channel at the Tenau Alak coastal fishing port (PPP), Kupang City, East Nusa Tenggara is classified as efficient.
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