INFLUENCE OF BUSINESS CAPITAL AND FISH PRICES ON RETAILER INCOME AT OESAPA MARKET, KUPANG CITY
DOI:
https://doi.org/10.30872/c49dhm84Keywords:
Business Capital, Fish Price, Retail Traders, Oesapa MarketAbstract
This study aims to determine the effect of business capital and fish prices on the income of fish retailers at Oesapa Market. The research used a quantitative approach with a descriptive method. The population consisted of 70 fish retailers, and a sample of 35 respondents was selected using purposive sampling. Data analysis techniques included validity and reliability tests, classical assumption tests (normality and heteroscedasticity), and multiple linear regression analysis (F-test, t-test, and coefficient of determination).The results showed that business capital had a negative and significant effect on the income of fish retailers, with a t-value of –3,547 and a significance level of 0,001 ≤ 0,05. Meanwhile, fish prices had a positive and significant effect on income, with a t-value of 3.139 and a significance level of 0,004 ≤ 0,05. The coefficient of determination (R²) was 0,400, indicating that business capital and fish prices simultaneously affected income by 40%, while the remaining 60% was influenced by other variables not examined in this study.
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