ANALISIS SALURAN RANTAI PASOK IKAN TEMBANG KERING DI KAMPUNG NELAYAN KELURAHAN OESAPA KECAMATAN KELAPA LIMA NUSA TENGGARA TIMUR

Abstract

This study aims to analyze the supply chain of dried mackerel in Desa Nelayan, Desa Oesapa, Kecamatan Kelapa Lima, East Nusa Tenggara. The methods used are qualitative and descriptive, with a population of 35 people taken as samples using the snowball sampling technique. The results of the study indicate that the supply chain system for dried mackerel in Nelayan Village, Oesapa Subdistrict, has two levels of marketing channels: Level I (fishermen – collectors) and Level II (fishermen – collectors – retailers – consumers). The marketing margin received in the Level I marketing channel, i.e., the price difference between fishermen and consumers, is IDR 37,500, while in the Level II marketing channel, the price difference between fishermen and retailers is IDR 38.000, and between retailers and consumers is IDR 10.000. The marketing channel for dried tembang fish in Kampung Nelayan, Oesapa Village, Kelapa Lima District is an efficient marketing channel, as it has marketing costs of 5,48% in the Level I channel and 9,29% in the Level II channel.