PERSEPSI PEMBUDIDAYA IKAN TERHADAP PERAN PENYULUH PERIKANAN DI DESA MUARA ALOH KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA

Authors

  • Nur Hasanah
  • Qoriah Saleha
  • Eko Sugiharto

DOI:

https://doi.org/10.30872/jppa.v9i2.19

Abstract

The aim of this study is to determine the level of producers perception in using social media as a means of promotion and determine the role of social media as a means of promotion of marketing envelopes. The research method used was a survey method, quantitative and qualitative data analysis techniques with a total sample of 11 people.

The results of this study indicate that the producers perception of social media is in the medium category, with a score reached 27,91 which is in the range of scores of 20,01 – 28,00. Based on index value (%) shows a score of 82,75 which is in the range of 66,68-100 which is included in the agreed category, meaning that social media for promotion tool for marketing amplang in Sanga-Sanga District is plays a role to marketing promotion  

Keywords: Role of Social Media, Promotion, Amplang

Downloads

Download data is not yet available.

References

Fitria. 2019. Peran Penyuluhan Perikanan Dalam Membina Kelompok Pengoleh dan Pemasaran “Mekar Bersama” Di Kelurahan Muara Sembilang Kecamatan Semboja Kabupaten Kutai Kartanegara. Skripsi. Fakultas Perikanan dan Ilmu Keluatan Universitas Mulawarman, Samarinda. (tidak dipublikasikan).

Saputra, Y. D.M 2017. Peran Penyuluhan Perikanan Terhadap Pengembangan Usaha Kelompok Pembudidaya Ikan Lele (Clarias SP) Di Kecamatan Balikpapan Timur (Kasus Pada Kelompok Pembudidaya Clarias SP. dan KARYA SUBUR). Skripsi. Fakultas Perikanan dan Ilmu Keluatan Universitas Mulawarman, Samarinda (tidak dipublikasikan).

Singarimbung dan Effendi. 1989. Metode Penelitian Survey. LP3ES. Jakarta.

Sekaran, Uma. 2011. Research Methods For Business (Metode Penelitian Untuk Bisnis). Jakarta: Salemba Empat.

Walgito, Bimo. 2011. Teori-teori Psikologi Sosial. Yogyakarta : ANDI

Downloads

Published

29-07-2022

Issue

Vol. 9 No. 2 (2022): Jurnal Pembangunan Perikanan dan Agribisnis Volume 9 No. 2 2022

Section

Article

License

Copyright (c) 2022 Jurnal Pembangunan Perikanan dan Agribisnis

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

PERSEPSI PEMBUDIDAYA IKAN TERHADAP PERAN PENYULUH PERIKANAN DI DESA MUARA ALOH KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA. (2022). Jurnal Pembangunan Perikanan Dan Agribisnis, 9(2), 69-81. https://doi.org/10.30872/jppa.v9i2.19

Most read articles by the same author(s)

1 2 > >>