Marketing Analysis Of The Catch Marine Fisheries For Scads (Decapterus russelli) and Eastern Little Tunas (Euthynus sp) In Fishery Port Selili Samarinda City

Authors

  • Wulandari Universitas Mulawarman
  • Juliani Universitas Mulawarman
  • Fitriyana Universitas Mulawarman

DOI:

https://doi.org/10.30872/jppa.v1i2.183

Abstract

This research aims to know about marketing channel and function of marketing is measure by margin, eficiency and marketing benefit of the catch marine fisheries. Average revenue of wholesaler is Rp 30.000.000,00 by the trip, average revenue of agent is Rp 24.561.111,00 by the month and average revenue of retailer is Rp 9.998.900,00 by the month. Average benefit of wholesaler is Rp 17.843.431,00 by the trip, average income of agent is Rp 13.051.319,00 by the month and average income retailer is Rp 5.565.650,00 by the month. Total margin is Rp 16.865,00 and Marketing Efficiency is 56 % for Scads (Decapterus russelli) and 59 % for Eastern Little Tunas (Euthynus sp).

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References

Badan Pusat Statistik (BPS) Kota Samarinda, 2012. Kota Samarinda Dalam Angka. Badan Pusat Statistik, Samarinda. Provinsi Kalimantan Timur.

Dinas Kelautan dan Perikanan Kota Samarinda, 2012. Laporan Tahunan Dinas Perikanan dan Kelautan. Dinas Perikanan dan Kelautan Kota Samarinda. Provinsi Kalimantan Timur, Samarinda.

Nasution. 2003. Metode Penelitian Kualitatif dan Kuantitatif. Erlangga. Jakarta.

Singarimbun. M dan S. Efendi. 1989. Metode Penelitian Survei. LP3S. Jakarta.

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Published

01-07-2014

Issue

Vol. 1 No. 2 (2014): Jurnal Pembangunan Perikanan dan Agribisnis Volume 1 No. 2 2014

Section

Article

License

Copyright (c) 2014 Jurnal Pembangunan Perikanan dan Agribisnis

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How to Cite

Marketing Analysis Of The Catch Marine Fisheries For Scads (Decapterus russelli) and Eastern Little Tunas (Euthynus sp) In Fishery Port Selili Samarinda City. (2014). Jurnal Pembangunan Perikanan Dan Agribisnis, 1(2), 13-18. https://doi.org/10.30872/jppa.v1i2.183